Author: The Michael Group

15th Feb
Video Stabilization

The History Of Video Stabilization

Since the first film-based movie camera was invented in the late 19th century, amateur and professional filmmakers have searched for the best way to stabilize…

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8th Feb
Marketing Video Production

Generate Brand Emotion With Marketing Video Production

It’s a well-known fact that video is the most effective way to leave viewers with a lasting impression of a brand. But what is it…

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25th Jan
Prop Master

Why Your Production Needs A Prop Master

A prop master, formally known as a Property Master, is responsible for the procurement, production, maintenance and inventory of all props that are used within…

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18th Jan
Media Training

Media Training For Dealing With Negative Press

A time may come where your business could face some negative media attention, may it be after an interview or a recently released article. However,…

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11th Jan
Video Production Company

Why A Video Production Company Must Know The Latest Trends

The age of technology has ushered in a new era for the video production process. So many changes have taken place with huge developments in…

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28th Dec
set designer

The Role Of A Set Designer

The video production process can be challenging one as it requires many people to work together to bring about a single vision. The production team…

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21st Dec
directing services

Keep Shoot Day Scheduling A Breeze With Directing Services

Shooting a film, whether it’s a big feature film or a short YouTube video, takes a lot of admin and scheduling abilities. At The Michael…

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14th Dec
conversational scriptwriting

The Art Of Writing Conversational Scripts

Many people assume that writing a conversational script is simple task. In everyday life, conversations flow naturally as people engage in the age-old tradition of…

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30th Nov
Video Pre-Production

The Importance Of Video Pre-Production On EVERY Shoot

Many people think that because they have a small video they want to film they can skip the process of pre-production. This is not true….

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23rd Nov
Types Of Corporate Videos

Different Types Of Corporate Videos

Video is all around us. From the TV, to our phones and laptops, to big billboards, video has become the new standard for advertising. Corporate…

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16th Nov
4K Video Editing

4K Video Editing Tips and Advice

4K video is fast becoming the new benchmark in the filming world. With the amazing quality and resolution that 4K offers, comes the added challenge…

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26th Oct
Branding Videos

The Art Of Creating Successful Branding Videos

Video is often one of the easiest formats to create compelling brand engagement. This effective medium allows you to connect with your audience in a…

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