The Michael Group

A Media Company

Get Your Newest Product Noticed With A Corporate Product Launch Video

corporate product launch

Launching a new product is not an easy task for many companies. It can be a stressful and trying time because if you aren’t careful about your marketing strategy, the launch could be a failure. One of the best ways to do a corporate product launch is to create a video. A video is an engaging way to advertise your products as clients can see exactly how the product works as well as how it looks. It creates the necessary hype and can be shared across multiple social media platforms across the globe, giving you access to new potential customers and it builds confidence in your specific brand. A product overview is necessary to build your brand and the right corporate video production will only help you reach your target market, around the world.

Types of Videos for Corporate Product Launches

  • Explanation Videos
    These are videos that explicitly explains the value adds of your product. It is usually about 2 minutes long and details everything that the product can do for consumers and how it can help them.
  • Demo Videos
    These are generally longer than explanation videos and highlight the functionality of the product as well as it’s aesthetic appeal to customers. Remember, you should not use illustrations when filming a demo video – consumers want to see the actual product in action.
  • Testimonial Videos
    Nothing is more believable than reviews from people that have tried the product and loved it. These testimonials need to look authentic and not like they were staged, to emphasize the use of the product. In testimonials, customers need to talk about how the product added value to their lives.

The video used for your product launch needs to meet your needs or requirements. You have the option of only doing one type of video or a combination of the different types – the choice is yours.

The Benefits of Using a Video

A video is helpful for many reasons, but one of the main advantages is that it’s a concise and easy way to train your internal team on the product. A video will help your team better understand the product that they are selling to the public, which will make it easier for them to achieve the necessary sales targets. Staff that are not aware of the ins and outs of a product are less likely to meet their sales quota as customers can see that they do not know anything about the product.

A video is a great way to communicate to key stakeholders, investors and your clients the value of your product. Your video needs to highlight not only what the product is and how it works but also how it can help your customer. By highlighting what the product does for the consumer, you’ll not only create interest and desire in the product but will also cause many to act and purchase the product.

A Few Tips to Make Your Corporate Video Shine

  • Make use of your development team and have someone make a comment about the product and what they’ve done to make it a reality. By showing members of the development stages, you add a human touch as you highlight the efforts that the team made to create the product. You could add a few behind the scenes shots of the product in it’s initial development stages or a few scenes of your team working together to create your product.
  • Social media influencers are a great way to get your product out there. You could incorporate social media influencers in the video, and their fans will likely become a fan of your company as well. Remember – find influencers whose values align with those of your company.

If you want your next product launch to stand out from your competitors then consider a corporate product launch video. The Michael Group is a worldwide multimedia and video production company. We’re content creators. We’re television production specialists. We’re here to help you tell your story and make sure it’s heard.

The Michael Group