The Michael Group

A Media Company

Video Production Chicago

Is Linear Television Declining?

“Video killed the radio star,” sang the Buggles at the end of the 1970s. In today’s fast paced technological environment, the linear television production company is slowly dying. What is killing them? On a fundamental level, the flexibility of new viewing methods. Back in the eighties we had a good…

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Video Production for Web Marketing

“A picture is worth a thousand words,” my English teacher used to say. In today’s competitive, technology driven environment, it’s important to stay on top of your game, or else you’ll find your company outclassed, outpriced and outdated. Since the arrival of the internet, the global approach to marketing and…

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Film Directing Basics

Film directing is a crucial element in the movie-making industry. The way in which it is done drastically affects the outcome and success of the film. Not only are directors involved in the artistic conceptualizing of films, but they perform several important roles that contribute to the overall outcome of…

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The Importance of Professional Media Training Courses

If you have ever seen a bad interview with the media – a fumbling spokesperson, someone who is thrown off-balance by a reporter’s tricky question, badly presented speech – you will be able to imagine the damage and embarrassment it can cause a business or organization. Good public relation skills…

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Why You Need Instructional Videos

Whether you are a business-owner, a member of an organization or even an individual wanting to share their story, instructional videos are an effective and easy way to advance your cause! Instructional videos create a richer experience for both businesses and customers, and offer a variety of benefits. Nowadays, businesses…

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Video Editing Jargon

Video editing is a complicated ballgame that makes the Chicago Cubs seem like child’s play. That is why hiring the best video editing company that Chicago has to offer is essential to getting a quality job done. To make sure that you don’t lose out on understanding the process, there…

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Virtual Reality Changing Advertising Media Production

With the escalating evolution of media production in Chicago and around the world, new concepts are constantly being introduced into the industry to boost quality, effect and response. One of these new concepts that is becoming increasingly popular is virtual reality (VR). An intimidating term unless understood, VR refers to…

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Framing the Action with Video Production

Framing is an integral part of video production. Chicago is full of action, ready to be filmed, and the art of composition can completely alter the telling of a story by controlling what the viewer can and cannot see. The composition of a shot will direct a viewer’s gaze to…

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Media Training Faux Pas to Avoid

Media Training Interviews can be quite scary; they are often in a foreign environment with a lot of pressure on you. An underprepared person can feel overwhelmed, and this can affect how you come across. If you are representing a large corporation or your own company, a bad interview can…

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The Anatomy of Color Correction in Video Editing

What is color correction? Colors play a vital role in videos and images, colors can define the time of day, what season it is, or how intense the emotions of the characters are. But waiting for the correct light and scenic conditions is expensive and may even be impossible. This…

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The Michael Group