The Michael Group

A Media Company

Video Production Chicago

The Wonderful World Of Sound Design

Sound design is an essential part of video production. From the shortest commercial to film, the use of sound is directly linked to their success. During post-production, editors spend a great deal of time developing sound, scoring the video or producing music. Sound design is important as music evokes emotion…

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A Day In The Life Of A Video Producer

Video producers wear many hats. They are a crucial part in the video production phase and often manage everything from pre-production to post-production to ensure that all goes according to plan. An ordinary day for a video producer can range from working with writers, to determining the content of the…

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Behind The Scenes Of Making A Commercial

Even though commercials are only 30 seconds long, they need to capture your attention and relay a memorable message. These short bites of information may seem effortlessly compiled when they appear on television or on social media, but they can take up to months to prepare and create. Here we…

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What Can and Can’t Be Corrected in Video Post-Production

“Just fix it in post”, is something you’ve probably heard in movies, or on some of your favorite reality shows. While what can be achieved in video post-production is staggering, there are some things that simply cannot be fixed. Here we address what mistakes can be fixed in post-production, and…

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Effective Corporate Video Production That Gets Your Message Understood

Any thriving business should already be interested in corporate video production. The ability to professionally release a professional, well edited, and distinct corporate video can only help build the brand’s image, and deliver an effective and clear message to clients, staff, and investors. Should you still be wondering about if…

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How to Pitch or Sell Your Reality TV Show

Getting your break in this entertainment industry has always been difficult. With almost every channel running their own reality TV shows, pitching your idea for the next big reality show will be increasingly difficult. This is especially so when faced with competitors who have already successfully pitched previous shows. Here…

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What You Need to Know When Making a TV Series

Gone are the days where making a TV series included enlisting B-list celebrities, poor scripting and budget video effects. The world of film has become totally revolutionized by companies such as Netflix and HBO who are investing millions in producing high-quality, compelling and thought-provoking TV series’ which are attracting the…

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Common Problems with DIY Production Services

We are undoubtedly living in a DIY age where we are encouraged to do it all ourselves, no matter what ‘it’ is – but one area you should not be encouraged to do it all yourself is video production. This is a skill which cannot be learnt overnight and one…

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Get Your Newest Product Noticed With A Corporate Product Launch Video

Launching a new product is not an easy task for many companies. It can be a stressful and trying time because if you aren’t careful about your marketing strategy, the launch could be a failure. One of the best ways to do a corporate product launch is to create a…

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Location Scouting: Finding the Perfect Spot for Your Production

Productions can range from jet setting stops to different cities or countries or it could be an opportunity to find the perfect scene, closer to home. The problem is without proper location scouting, you may never find the perfect spot to film your production. Location scouting is an important part…

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The Michael Group