The Michael Group

A Media Company

Video Production Chicago

Get Your Newest Product Noticed With A Corporate Product Launch Video

Reading Time: 3 minutesLaunching a new product is not an easy task for many companies. It can be a stressful and trying time because if you aren’t careful about your marketing strategy, the launch could be a failure. One of the best ways to do a corporate product launch is to create a…

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Location Scouting: Finding the Perfect Spot for Your Production

Reading Time: 3 minutesProductions can range from jet setting stops to different cities or countries or it could be an opportunity to find the perfect scene, closer to home. The problem is without proper location scouting, you may never find the perfect spot to film your production. Location scouting is an important part…

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What Makes a Great Video Production Company?

Reading Time: 2 minutesProducing a video can be worth the investment – if it’s done by the right video production company. When you come across a video on a company’s website, you naturally associate the video with the company. That’s where quality video production makes a difference. Here in Chicago, there are a…

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How Does Virtual Reality Work

Reading Time: 3 minutesGenerally, when someone mentions Virtual Reality (VR) the first thing which probably comes to your mind is computer games. This isn’t the case anymore as VR is changing the way video production is being performed. You might be asking yourself, how does virtual reality work with regards to video production?…

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Up Your Marketing Video Production Game With These Top Tips

Reading Time: 3 minutesIt seems everywhere you look, you see more and more people are talking about using videos in your marketing campaign. It makes sense if you think about it, currently there is a move geared towards online advertising due to the sheer amount of people with internet access by means of…

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Best Lighting Tips For Chroma Key Video Production

Reading Time: 3 minutesChroma Keying is a widely used post-production video editing technique. Even though you may not notice it Chroma Keying is often used in most movies, television series, commercials and almost anywhere which requires video production and editing to be performed in film. Chroma Keying is synonymous with the term green…

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Producing A Good Commercial For Your Brand

Reading Time: 5 minutesWhen it comes to commercial production, every second of your commercial should be keeping your brand in mind. I had a poetry lecturer once who described poetry as being language under pressure. Commercial production is film production under pressure. You want to create desire, connection, and a long-standing love-relationship in…

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Web Videos vs. Television Production

Reading Time: 3 minutesAlmost everything about television video production differs from the production of web videos. They are by and large completely different operations, and up to now have not really been in a competitive sphere. There are several factors that make web videos much easier to produce, and are subsequently far easier…

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What Makes A Good Training Video

Reading Time: 6 minutesMaking a training video must be a simple task, right? It is merely putting together necessary learning material in a visual format. It is up to the intended viewer to absorb as much as possible. This is not entirely true. Yes, the task involves making sure information is passed on,…

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The Increasing Move Toward Digital Video Productions

Reading Time: 3 minutesThere has been a transition towards digital video production over recent years. There have been many statistics that show the popularity of videos amongst people on the internet. The numbers are mind-blowing as it emphasises the prominence of digital videos in our daily lives. Many social media platforms have moved…

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The Michael Group