The Michael Group

A Media Company

How Does Virtual Reality Work

Generally, when someone mentions Virtual Reality (VR) the first thing which probably comes to your mind is computer games. This isn’t the case anymore as VR is changing the way video production is being performed. You might be asking yourself, how does virtual reality work with regards to video production? Well let’s take a look at how this revolutionary technology is changing video production for the better.

It’s well known that videos are being used to promote brands and businesses. Virtual Reality videos are upping the ante by increasing the visual story telling element which videos provide. Virtual Reality in video production aims to put the viewer smack in the middle of a beautifully recorded video scene by recording video footage with a 360-degree camera. This is in contrast to a simulated environment, such as in classic VR. The viewer is able to view any angle of the recorded video at his or her own leisure. If this doesn’t give you an idea of how Virtual Reality works in video production then let’s discuss what it invokes in the viewer which makes it such a huge success.

Virtual Reality Videos Are Memorable

The more impactful an event is to a person the better recollection of said event our brains offer, and what could be more impactful than seeing a video from any angle possible. It’s a unique experience and this is one of the main reasons why the experience of Virtual Reality videos is so memorable.

Virtual Reality Videos Provide Brand Exposure

The current estimate of Virtual Reality’s market size is still relatively small at approximately 6.4 billion U.S. dollars, but is showing expected exponential growth. So, the concept of Virtual Reality video production is still relatively new to the market. Thus, by making use of this technology whilst it’s still in its infant stages you can be assured that you will draw in and hold the attention of your audience. On top of this you will most likely gain a large amount of media exposure for your VR video.

Virtual Reality Videos Improve Brand Engagement

The story telling behind Virtual Reality videos is able to send a message in such a way which a normal video is just unable to do. You immerse the viewer directly in the center of a situation and allow them to experience every detail of it, not just what a traditional camera man would want them to see. This is a powerful tool which is able to invoke empathy and in turn drive engagement.

Virtual Reality Videos Create Empathy And Excite The Senses

When you consider traditional video production it’s all about what the film maker wants you to see. Virtual Reality videos work by allowing the viewer to be their own story teller. They are able to experience the video as they want which tends to resonate with your viewers a lot more than a traditional video. The viewer is immersed in a unique scene full of stunning visual elements and has full control over where they want to look and as such are able to see whatever they want to see and not just what’s in front of them.

The possibilities of Virtual Reality videos are endless and companies dealing with such technology have only just begun to scratch the surface of what is possible. If the above doesn’t answer your question of how does virtual reality work then just imagine all the places you would be able to see from your chair by just putting on a VR headset and immersing yourself in the videos. It provides the viewer with a whole new method of experiencing videos. It is able to fill the viewer with a range of emotions and excitement which allow for a memorable experience. As such you should definitely consider creating a Virtual Reality video as it is able to increase your brand’s exposure and leave a long-lasting impression on your target audience.

The Michael Group