Learning to Package Information for the Media
Chicago Media Training and Effective Delivery
Technology is changing as fast as new ideas are generated, and humans are evolving alongside this unprecedented growth of media dissemination. The rise in social media and the opportunity to spread information with a press of a button carries huge responsibility. The very use of the word “viral” describes how quickly an idea can spread if it has been packaged in a way that touches something in the human psyche. Using this method carries the risk of information becoming distorted and fleeting.
The essence of intelligent packaging of information is to stick to the truth. Advertising, politics, public relations, and worthwhile causes all have the same basic agenda – to get the receiver of the information to agree and respond. When the information resonates with a core belief of the audience, their attention is caught. If the purpose of the media is to influence, inform or educate, truth and authenticity will create a platform for positive interaction and sustainability. Learning to convey your message to the world in this manner takes the skill and training which we provide.
Media training specialists understand that with certain words, trends are being created, and can teach you to use your creativity to guide millions into new ways of thinking. People are becoming so much more aware of culture, and through the media, old boundaries are falling away, and new ones are being created. Whether you are being interviewed, or intending to spread your message in other ways, learn to package your unique message with confidence and style.
The use of nonverbal communication, body language and symbols almost takes us back to a time before words became so important. Images cut across language barriers and subtler psychology is used. Symbolism, poetry, myth, and art is becoming more accessible and more effective, as the multimedia industry matures. In many cases anybody can become a photographer or reporter. A version of reality can be released into the world and it has become difficult to discern fact from fiction.
In order to discover excellence, media training must encourage and develop perception, sensitivity, and a deep social conscience, along with technological qualifications. Ultimately, those who are involved in packaging information for the media, are telling a story, and at the same time creating new stories which will determine how we live our lives. From the newspaper headlines, to the tweeted messages, graffiti on walls, or graphic and gruesome news clips, people participate in the media all day. Messages are being relayed in their millions, and we are engaging emotionally with new ideas, concepts, rumors and propaganda. The recipients of information through the media range from very young to very old. Use your talents and training to create a good future.