Finding the Right Corporate Video Production Company


Find a Corporate Video Production Company to Suit You

Video marketing has become a powerful weapon in every companies’ marketing arsenal, but not every corporate video production company in Chicago will be suitable for the products, and most importantly the customers, associated with your business. Every production company has a different history; a unique vision for video content that has been carefully crafted since the very beginning.

Consider the mission statement of your own business: what is it that you strive to achieve for each new client? Productions will be built upon their own mission statement, and asking about what this statement actually is will be a good start for choosing an effective video marketing partner for your business. Once you are certain that their mission statement will fit in with that of your own business, it will be a good idea to ask about the types of companies that the production agency has worked for in the past. Information about the types of products and services the company’s previous video marketing campaigns have represented will give you a clearer idea as to the compatibility of their content and your vision. Once you are sure that their mission statement and history will fit in with your marketing campaign, you can then start to negotiate all of the finer details, such as: the types of characters, voices and effects available, and the speed at which these design elements can be re-negotiated if need be.

The Mission Statement
The backbone of every business is their mission statement; this is essentially a short summary of the company’s reason for existing, and their aims for business. Asking about their mission statement can give you some very important information as to the type of content they produce and have produced in the past. If, for example, your business is looking to start a humorous cartoon campaign that informs as well as entertains, then a company with a mission statement to create “serious and important cinematic-quality content” is unlikely to be a suitable choice. Unfortunately, not all video marketing companies will have a mission statement clear enough for you to make your decision. If their mission statement is vague, such as “to produce high-quality video content”, then you will need to do some research on the types of projects the company has worked on in the past.

Past Jobs and Expectations
All established corporate video production companies have a history, and it’s up to you to find out some more information before choosing one of them to represent your marketing campaign. On the same note, companies with a history will also have some good (and some not so good) marketing campaigns under their belt. In addition to viewing the company’s past productions, conduct an analysis of their profits and most recent financial information. Once you are certain that the company will fit your needs, it’s time to negotiate! Ask about how long the campaign will take to produce, and shape your own marketing schedule accordingly once you have reached an agreement. Ask about the types of visual elements available, and the variety of characters and/or voices. An important question, which many people forget to ask, is about the return period if changes are made after the fact – edits can often take a long time.

By asking these questions, you will be able to find a company that you can work well with to produce a video marketing campaign that suits your brand. Contact us today for more information about what the Michael Group can offer you and your business.

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