Corporate Video Production Services

Public Relations Services

Key to the success of any media campaign is an effective public relations strategy. At The Michael Group, we have extensive knowledge of traditional and digital media distribution channels, and will help you craft and deliver your message in an impactful and memorable way.

Shooting an eye-catching corporate video will mean nothing if it isn’t getting to the right audience through the appropriate channels – whether you’re launching a new product, rebranding, hosting an event, or going on tour, our seasoned PR experts will pitch your story to our extensive network of media contacts and ensure that your brand receives excellent exposure.

Media Training Services

Delivering consistently on-message media content is a crucial part of building a coherent brand identity. At The Michael Group, we know firsthand the difference that media training can make to your ability to effectively communicate your business’s message to a larger audience.

Whether you are a CEO, celebrity, or organizational spokesperson, our media training workshops will teach you how to confidently engage reporters and interviewers, using body language and oral presentation skills to maximum effect. We’ll help you to improve your visual appearance through wardrobe and makeup tips, train you in the use of teleprompters, earpieces and microphones, and show you how to use eye contact and vocal techniques for strong delivery.

Our PR experts will also train you how to respond to even contentious questions with positive, on-message replies that can be turned into memorable soundbites. You’ll become a master of the interview format in no time!

Branding Videos

In a world dominated by visual media, video content is king. Creative corporate videos drive consumer engagement and help to establish a solid digital presence for your brand. The team at The Michael Group has over three decades of experience in video production.

Whatever your vision, our team will work with you to help bring it to life – from script-writing and story-boarding to post-production editing and motion graphic design, all your video production needs will be covered. With our content creators managing your project, you can count on striking visuals, consistent themes, and a coherent brand story that will leave a lasting impression on viewers. What’s more, our corporate video production services will deliver results that are ultimately reflected in your business’s bottom line.

In addition to branding videos, The Michael Group frequently helps businesses develop internal training videos, motion graphics for instructional videos, safety videos, and video presentations. No matter how big or small your project, our skilled team members will deliver a polished final product that communicates your message.

Webcasts

Webcasts are an increasingly popular technology used to extend the reach of a presentation or live event. Webcasting allows you to live stream an event to an online audience, while also generating a recording for viewers to access later if they are unable to tune in to the live broadcast.

Whether you’re launching a new product, holding an AGM, or hosting a panel discussion, there’s simply no better way to amplify your branding message and expand your target audience.

At The Michael Group, we offer comprehensive webcast services that include market research and story development, page registration, encoding and pitching, and production of both your live event and broadcast. We’re also able to develop corporate videos and pre-recorded content to be included in your broadcast for an engaging and memorable event.

Event Coverage

Countless hours go into planning the perfect corporate event, only for it to be all over in a single evening or afternoon. By recording your company’s event, your hard work will reach a greater audience and help generate interest in your brand long after the party’s over.

From gala dinners to red carpet events to grand openings, The Michael Group has recorded a wide variety of live events and performances for an array of clients. We’ll put together a team of camera operators, sound engineers, lighting technicians, and editors to help you capture the magic of the occasion and preserve it forever, whether on the web or in DVD format.

Our PR experts can even help you distribute excerpts of your corporate event video to news outlets for airing later that day!

B-Roll Packages

B-Roll packages are an essential element of any effective PR campaign. A B-Roll package consists of 3-5 minutes of loosely edited video footage, soundbites, written information, and graphics that are used to supplement a television news story. B-Roll packages are the perfect way to issue an important announcement, respond to breaking news, launch a new product, or broadcast highlights from an event.

The team at The Michael Group has years of experience in producing high-quality B-Roll footage and soundbites for both national and international clients. Our talented team of film industry professionals will plan, produce and edit your B-Roll package, also using our extensive network of media contacts to distribute it to TV stations and news networks across the country.

With striking footage, succinct soundbites, and strategically delivered information, your B-Roll package will enhance your brand presence and allow you to reach a wide audience in an impactful way.