Corporate businesses come in many forms, from small startups and family-run companies to large multinational corporations. What do all of these businesses have in common? They can benefit greatly from strategic corporate video production.
Corporate video production unlocks the door to opportunity, helping to streamline team operations, promote products and services, and solidify brand identity. Using the help of a professional corporate video production team ensures that these efforts are maximized — as are the rewards!
General video production is the process of creating content for various purposes, such as entertainment, education, or personal use. Corporate video production focuses on crafting professional videos that share a company’s message, values, and offerings with its target audience, for both internal and external use.
As a modern business in today’s digital landscape, investing in video is an essential strategy. Videos offer an engaging way to connect with your audience, strengthen your brand image, and showcase products or services, helping you build trust and credibility, while future-proofing your business in a rapidly evolving world. Internally, they also enhance communication and training among teams.
To maximize the impact of your corporate video, consider key factors like your intention, industry, and business size. For instance, a startup might use dynamic storytelling to build brand awareness, while a large corporation may prioritize polished training materials or investor updates. With a professional video production team, the tone, style, and format of your video can be tailored to achieve your strategic goals.
There are many types of corporate video production, each designed to support specific goals and ambitions.
Here are a few key examples to consider as a starting point:
Successful brands do more than display a logo—they share their values, mission, goals, products, services, and the story that brought their vision to life. A short corporate branding video can introduce your company, highlight what sets you apart, and showcase your brand identity in a memorable way.
For example, a two-minute video on your website or social channels can instantly build awareness, establish trust, and create an emotional connection with your audience, helping your business stand out in a competitive digital landscape.
A professional team ensures your message is clear, your products or services are showcased effectively, and your unique selling point shines through, all while maintaining a consistent visual identity. To leave a lasting impression, the video concludes with a strong call to action that encourages your audience to connect with your brand on a deeper level.
Today’s consumers want assurance that they’re choosing a proven product or service, rather than being used as guinea pigs. Success stories and client testimonials are powerful tools for building that trust, showing real results and authentic experiences. By sharing how your team has delivered value for others, you give potential customers the confidence to move forward, turning hesitation into action and interest into loyalty.
Consider dedicated testimonial segments, sharing case studies, or using a voiceover with visuals to highlight positive experiences of your valued customers.
Training videos are a powerful tool for growing companies, ensuring consistency in hiring practices, streamlining onboarding, and improving education across the organization in a scalable, cost-effective way. By incorporating videos into your training process, you provide consistent information, easy accessibility, and improved efficiency, saving time and resources.
They’re also easy to scale, allowing for quick updates and distribution as your company grows. Plus, training videos support compliance by ensuring all staff are properly trained on safety protocols, legal standards, and industry regulations. They can even enhance onboarding through engaging, interactive content.
Planning a corporate event takes time, energy, and effort. To maximize this investment, why not film the event and create recap videos? These types of corporate videos capture the energy of the occasion, highlight key moments, and serve as dynamic, shareable proof of concept.
When done strategically, an event recap can extend the event’s impact, reinforce brand visibility, and provide engaging content for multiple platforms such as social media, newsletters, and your website. It’s also a fun and effective way to showcase your company culture and industry leadership, while boosting future attendance by using the recap as a compelling marketing tool. Whether it’s a product launch or an annual company retreat, a well-produced event recap increases the value of the moment.
These days, it’s rare to find a business without a social media presence. To stay competitive, your online presence needs to be current, engaging, and visually appealing. That’s where social media promo videos shine—by capturing attention, delivering a clear message, and encouraging meaningful engagement.
These videos are ideal for promoting products or services, highlighting events, or celebrating brand milestones. They’re easily shareable and offer a powerful way to expand your audience reach. If you’re looking to connect with your audience and spark interest in your brand, social media promos could be the answer.
Product explainer videos are a great way to enhance the customer experience by simplifying complex ideas and clearly demonstrating how products work. They effectively highlight key benefits and show how your product solves the customer’s problem.
These videos can be used on your website, in sales pitches, across social media, or as part of an onboarding pack. When produced with a creative twist, explainer videos not only inform but also engage your audience, helping to boost interest and increase product adoption.
Are you a growing company looking to attract top talent? A recruitment video is an excellent way to showcase your company culture, promote your values, and reveal the work environment in an engaging and authentic way. It gives potential candidates a taste of what to expect and helps streamline the hiring process.
Including shots of your location, employee soundbites, and voiceovers adds depth and personality, making your video ideal for careers pages, social media, and job listings. Recruitment videos are a powerful way to spark interest and attract applicants who align with your mission.
Thought leadership videos are an inspirational way to position your company as an industry leader. They can comment on industry trends, provide insight into your company vision, address thought-provoking challenges, and offer a unique perspective on hot topics.
When delivered with confidence and clarity, thought leadership videos build trust and deepen engagement with your product or service.
CSR videos highlight a company’s efforts to make a positive social and environmental impact in a world that values businesses that invest in the broader community and meaningful causes. Consider showcasing community outreach, eco-friendly operations, and impact statistics.
Featuring community initiatives, sustainability efforts, and volunteer programs helps humanize your brand and strengthen its reputation. A well-crafted CSR video builds emotional connections, attracts like-minded talent, supports investor relations, and positions your company in a positive light.
At The Michael Group, we pride ourselves on decades of experience in corporate video production, continually evolving to stay ahead of the curve. We offer full-service multimedia solutions, from concept development to distribution, and excel at bringing your vision to life. With a deep understanding of the nuances between different types of corporate videos, our team is ready to help you achieve your goals.
So, what are you waiting for? Start your project with The Michael Group today!
