Author: The Michael Group

12th Apr
production crew

The Importance Of Experienced Behind-The-Scenes Production Crew

A brilliant idea for a film or TV show is nothing if not executed correctly and brought to life by the production crew. Having an…

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29th Mar
Training Videos

Spice Up Your Training Videos With Narrative

The mention of a training video is generally met with sighs and resistance – but it doesn’t have to be that way. A poorly written,…

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22nd Mar
Commercial Video Production

The Art Of Commercial Video Production

The nature of commercials has changed drastically over the years. Gone are the days where the whole family sits together at the dinner table before…

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15th Mar
video production

Documentaries vs Journalism Video Production

The debate as to whether or not documentaries are a form of journalism has raged for a long time. There are obvious similarities between “traditional…

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22nd Feb
video production

Has 8K Changed Video Production Forever?

As display technology constantly advances and resolution quality improves, video production companies have had to keep up with the times. Consumers are no longer interested…

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15th Feb
Video Stabilization

The History Of Video Stabilization

Since the first film-based movie camera was invented in the late 19th century, amateur and professional filmmakers have searched for the best way to stabilize…

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8th Feb
Marketing Video Production

Generate Brand Emotion With Marketing Video Production

It’s a well-known fact that video is the most effective way to leave viewers with a lasting impression of a brand. But what is it…

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25th Jan
Prop Master

Why Your Production Needs A Prop Master

A prop master, formally known as a Property Master, is responsible for the procurement, production, maintenance and inventory of all props that are used within…

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18th Jan
Media Training

Media Training For Dealing With Negative Press

A time may come where your business could face some negative media attention, may it be after an interview or a recently released article. However,…

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11th Jan
Video Production Company

Why A Video Production Company Must Know The Latest Trends

The age of technology has ushered in a new era for the video production process. So many changes have taken place with huge developments in…

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28th Dec
set designer

The Role Of A Set Designer

The video production process can be challenging one as it requires many people to work together to bring about a single vision. The production team…

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21st Dec
directing services

Keep Shoot Day Scheduling A Breeze With Directing Services

Shooting a film, whether it’s a big feature film or a short YouTube video, takes a lot of admin and scheduling abilities. At The Michael…

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