A multimedia company is a business that produces and distributes media content such as TV shows, magazines, commercials, and videos. Advancements in technology and communication platforms have forced businesses to constantly evolve to maintain their relevance and reach new audiences. This evolution has seen the development of media outlets such as audio, video, and film production, advertisements, and broadcasts to target potential customers while promoting brands.
Multimedia companies provide services to produce projects from their initial creative concept to their completion for the end consumer. They have an entire team handling media production from conception to distribution. Camera operators, production assistants, editors, and sound engineers work behind the scenes to bring clients’ ideas to life.
I’m sure you’ve heard the word multimedia production being thrown around often, but what does it mean? It refers to any production that uses imagery, audio, text, and graphics to narrate a story. A story can range from selling a product to an event narration. It can also be artistic, educational, or both. There is no specific formula or set format for media production, and you can incorporate different approaches to a model.
A high-end quality production project requires a specialized team consisting of the following members:
A production team guides the client from the initial concept to storyboarding, scheduling, casting talents, and overall project management to achieve the final product. Adequate time and proper planning are crucial in facilitating a smooth project that delivers information to the target audience. Here are the steps involved when developing multimedia projects:
Developing a concept is essential. The production team defines the purpose of the video and identifies the target audience. At this stage, a decision is made on the message to be conveyed. How do you want people to act or feel after watching? The concept is analyzed to identify a suitable theme, content availability, and budget based on the selected theme. Copyright issues are also considered.
Project design refers to the scope of the project. The selected theme dictates the goals, objectives, and activities that follow. Goals refer to general statements; objectives are specific statements, and activities refer to actions implemented to achieve an objective. The team determines resources and constraints that may affect video production and sets realistic expectations they aim to achieve to produce the final product.
Pre-production involves several steps as follows:
Immediately after the pre-production activities are concluded, the production face commences. Production includes the following activities:
A pilot project is ready by the time these activities are finished.
The pilot product is tested before mass production to ensure everything is as expected and to avoid hitches after the launch. The function of web-based products can be tested using different browsers, such as Mozilla, Internet Explorer, Netscape Navigator, or Chrome. If any valid changes are made, they are then incorporated into the product.
User documentation is mandatory. It contains all the valuable information from the system requirements to the completion of the testing. The team provides their contact details, phone numbers, and email addresses if any suggestions, comments, or technical support are needed.
Multimedia products are primarily delivered on CD/DVD or via a website. Challenges likely to be encountered when delivering over the Internet include:
For a more effective delivery, multimedia companies integrate the two mediums—Internet and CD-ROM/DVD.
Media production involves a wide range of expertise, from TV and film to promotional, corporate, web-based, and educational material. A reputable company has excellent staff and quality equipment to create an end product that meets your goals.
The Michael Group is a full-service multimedia company with over 30 years of experience in film and video production. We handle all aspects of media production planning, from pitching to timeline development, online and offline editing, budgeting, research, development, and booking. Contact us today for more information about our video production services, and let us tell your story.
