Creating a Dynamic Corporate Video
Dynamic Corporate Video Production in Chicago
A powerful corporate video is a great way to build your brand in Chicago. Whether it’s B2B or B2C, clients and consumers are more likely to be captivated by a compelling corporate video than a dossier of your company’s products or services. That’s why it’s important to invest in professional corporate video production – you want an effective video that captures the spirit of your business, and grabs the audience’s attention. We’ve looked at what to expect from corporate video production, and some top tips on what makes a marketing video successful. In this post, we’ll focus on the nuts and bolts of creating a dynamic corporate video.
The Importance of Scripting
You may think of scripting as only necessary for big-budget productions like film and television, but it can make all the difference to your corporate video too. Whether you’re opting for narrative-based marketing or a talking-heads style video, a well-written script can help you stay on track. Scripting ensures that, before production even begins, you know what you want to say and how you’re going to say it. Which leads us to our next point…
Keep It Short and Simple
Sometimes clients are so enthusiastic about their businesses that they want to talk about their services in depth. This is fine when you already have an interested audience. But for a corporate video meant to entice customers, you want to be concise and to-the-point. Focus on the most important information: are you launching a new product, or have you revolutionized a particular service? What makes your business unique compared with your competitors? Draw viewers in, and they’ll want to know more about what you do.
A successful corporate video needs to be visually interesting and have a clear aesthetic. This doesn’t mean you need sweeping shots of soaring mountains…unless it’s relevant to your business! Each image on screen should convey something about your brand.
The Sound of Music
Sound plays two important roles in a professional corporate video. Firstly, your video production crew will have the right equipment to record the vocal track properly. This is important because you want your voice-over to be pristine; there’s nothing worse than straining to hear poorly recorded speech. Secondly, choosing the right music can set the tone for your video, and ultimately convey the attitude of your brand. Your video production company should have a stock of public domain recordings to choose from if you don’t have the budget to pay for a copyrighted song.
Uncluttered motion graphics can be very effective. By incorporating some textual motion graphics, you can direct the audience’s attention to the most important information, which they are more likely to remember. Simple animation can also make an impact, but should only be used if it suits the tone of your business.
Invite Them In
Once you’ve caught your audience’s attention, and shown them what your brand is all about, consider ending your video with a ‘call to action’. This could be as simple as linking to your contact details or company website at the end of the video, or enticing them with a special offer, depending on your marketing campaign. If your corporate video is strong and leaves the viewer wanting to know more, they’ll be inclined to look for further information about your products and services.