The Relationship Between Social Media and Video Production

video-production-chicagoOnce upon a time, not so long ago, video production in Chicago was limited. Limited only to those in the know and companies who wanted things done. Now, however, with the help of social media, video production companies can also offer their clients other services such as social media marketing. This will ensure that your client’s brand has a wider coverage.

Let’s start with the basics.

What is video production?
This is a means to create a video by recording images in real time (moving images) and making various combinations with said image. You could add extra footage or remove excess footage in what is called video post production. Once all the final touches have been added you have essentially created and delivered a final, perfect video for the company that hired you. These videos can be movies, television commercials, music videos, wedding videos or even home movies that have been retouched and complied.

What is social media?
Social media is an online platform whereby users can engage, create, exchange or share information and a large variety of things such as pictures, ideas, music, videos to their specific virtual community, networks or friends who also utilize the same social media sites. Social media platforms are all user driven, meaning users share the content that they want to see to on their various networks, who in turn may comment or even share this content. Social media sites include things such as Facebook, Instagram, Twitter, Myspace or even Linkedin.

Why is social media important to video production?
Social media is extremely important; studies have shown that internet users spend more time on various social media applications than they do on any other type of website. It is a simpler easier way to get everyone involved and in the know. Utilizing social media as a means to market your videos is an excellent way to get feedback and see what type of impact your video is making. It allows you to make connections with people from all over the world, generating future business opportunities, all from the comfort of your own home country.

Ways to advertise your video on social media
One of the fastest ways to engage with potential clients would be via social media. So the minute you’re done and the client approves. Upload the video to YouTube or Facebook to see the response you get from viewers.
YouTube and Facebook both have handy share buttons and comments sections; the more views or shares that you have, the more people who have seen your video. The more comments you have the more feedback you’ll have on your video as well.

To advertise your video on social media utilize basic applications such as:

  • Facebook
  • Instagram (which now allows short videos)
  • YouTube
  • Twitter

While these applications don’t even cover everything that’s out there o the internet today, they do cover what is used by most people.

Remember. Not all feedback will be constructive, so take it with a pinch of salt. You can’t please everybody but you can please your client by getting them the coverage they want.


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