As a corporate video production services company in Chicago, we are often asked about the importance of video content as we edge further into 2025.
While we’re only into the second quarter of the year, we’re already seeing how video is a key differentiating factor for brands that want to stand out. A good example of this is Tesla, a company that has used video as a key tool across its social media campaigns for some time. It’s not only the giants that have adopted video content in their marketing, but small companies as well. In fact, in a recent marketing report from HubSpot, their data revealed that 81% of marketers now have a dedicated budget for video marketing.
Why is it so important to have a video marketing budget? Read on to find out.
As online competition intensifies, brands must differentiate themselves with high-quality, engaging content. The bottom line is that video has proven to be one of the most effective mediums for capturing attention, evoking emotions, and driving consumer action.
Let’s take a look at why an increasing number of brands are choosing to factor corporate video production into their marketing strategies.
For businesses that want to increase their brand awareness and drive more recognition of their product or service, video content serves as an excellent medium for storytelling. While a static image may communicate a certain message, it’s most often overlooked as consumers are inundated with messages each and every day. It’s called banner blindness.
Video content, on the other hand, captures attention, especially on social media. With a video, you get to tell your story, something that is often difficult to achieve with an image alone. If you are able to capture the right message and make the content interesting for the viewer, you’ll significantly drive engagement levels and leave a lasting impression.
If you’re a small business, one of your key strategies will most likely be to build trust and credibility with your audience. There’s a good chance that you have multiple competitors, so why would your target audience choose you as opposed to another company offering the same product or service? It’s the trust factor that is most often the deciding factor.
With video content, you are given the opportunity to showcase the personality and people behind the brand. You can weave in customer testimonials to drive the message of trust. You can also better showcase your product or a project that you have completed, which is not always easy to do with other forms of media.
Let’s talk about engagement for a second, as this is something that is often not considered in a marketing strategy. When we refer to engagement, we are talking about the online users who engage with your content. This could be a like, a share, a comment, or a repost. The trick with engagement is giving users a reason to do so in the first place.
How do you create more engagement with your marketing content? One way is with a well-thought-out video. If you can create an interesting video that appeals to your target audience, you’ll drive more engagement, which will lead to more conversions.
A conversion can be a variety of things, but in most cases, it’s an initial contact via a form completion, a quote, or a request to call them back. The holy grail of conversions is a sale, which is ultimately what you need to focus on achieving. A good video production company will help guide you in your messaging and how your product or service is brought into the story.
You’ve all heard the term, but what does going viral actually mean for a brand, and how do they achieve this? This is all about focusing on creating content for your audience as opposed to content for your brand. What we mean by this is you have to create content that is of interest to your target audience, is relevant to them, and that drives some form of engagement.
For example, if you created an advert for your product that was short and snappy with humor woven in, you’re increasing the chances of it going viral. This is where video content is really powerful, as you can create a piece of marketing that delivers a message but that also tells a story. If it’s a story that your target audience feels worthy of being shared, you’re one step closer to going viral. It’s all about understanding what makes a video go viral.
The online space has come leaps and bounds in terms of the SEO value of video content. When we talk about SEO, we’re referring to how your brand or website is featured on search engines. For example, if someone were to search ‘Home repairs in Chicago” on Google and your video content was optimized for SEO to that specific search term, there’s a good chance it will feature near the top of the search results.
We don’t need to go into the specifics of SEO as it’s a deep rabbit hole, but video is playing an increasingly important role in how websites and their pages rank. They increase the time spent on a site, an important factor in how Google evaluates a page. They also increase engagement signals to search engines that your site provides valuable content.
These are just some of the many reasons why an increasing number of brands are incorporating video content into their marketing strategies in 2025.
Here are a few of the other questions we get asked on the role that video production plays for businesses.
Corporate videos can level the playing field for small businesses by giving them a cost-effective way to reach a wide audience and have them engage with their brand. Videos don’t have to be Hollywood productions. Simple, short, but impactful videos will do the trick.
There are various formats that can be effective. This includes brand stories, product demonstrations, customer testimonials, and educational content. The choice really depends on the brand’s objectives and the target audience.
The answer here isn’t simply a number, but rather more about what the specific marketing goals of the company. Resources and budget are also important. What we will say is that by regularly posting video content, you’ll be giving your audience a reason to engage with your brand, and it’s great for SEO.
Yes, corporate videos can be adapted for various platforms, including social media, websites, and email campaigns, maximizing their reach and effectiveness.
If you’re looking to elevate the profile of your company with high-quality and effective corporate video content, The Michael Group has a team of video specialists and editors to make sure that you get your message across. Not only that, but our videos are crafted with engagement and SEO in mind.
If you’re interested in hearing how we can create video content for your business, regardless of whether you have a large budget or a small one, we’d love to hear from you.
So what are you waiting for? The Michael Group is a full-service corporate video production services company in Chicago that will expertly capture the message of your product or service. Contact a member of the team today at 312-498-4440 or start a corporate video project by leaving your details, and we’ll get in touch!
