The Michael Group

A Media Company

Video Production Chicago

Welcome to the Video Production Chicago Category here on The Micheal Groups Site

Is Linear Television Declining?

“Video killed the radio star,” sang the Buggles at the end of the 1970s. In today’s fast paced technological environment, the linear television production company is slowly dying. What is killing them? On a fundamental level, the flexibility of new viewing methods. Back in the eighties we had a good…

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Video Production for Web Marketing

“A picture is worth a thousand words,” my English teacher used to say. In today’s competitive, technology driven environment, it’s important to stay on top of your game, or else you’ll find your company outclassed, outpriced and outdated. Since the arrival of the internet, the global approach to marketing and…

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Virtual Reality Changing Advertising Media Production

With the escalating evolution of media production in Chicago and around the world, new concepts are constantly being introduced into the industry to boost quality, effect and response. One of these new concepts that is becoming increasingly popular is virtual reality (VR). An intimidating term unless understood, VR refers to…

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Framing the Action with Video Production

Framing is an integral part of video production. Chicago is full of action, ready to be filmed, and the art of composition can completely alter the telling of a story by controlling what the viewer can and cannot see. The composition of a shot will direct a viewer’s gaze to…

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Evergreen vs Viral Video Production

Video Marketing Nowadays, if you want to sell a product or service, your marketing strategy almost always requires some form of video marketing. Creating these videos requires high quality production. Before you use your money to start a media campaign, you should decide on what method to use, viral videos…

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Video Editing Shortcuts

The video editing process can be a cumbersome task at the best of times, but our video editing experts in Chicago have given us the inside scoop with their shortcuts and tips on Adobe Premiere and Final Cut Pro. Last year we took a look at Adobe Premiere Pro’s 2015.3…

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Ace Your Media Training Skills

Being in the public eye and having a camera light shone in your face isn’t always every person’s cup of tea, but sometimes, for your business or for avenues related to your line of work, it becomes necessary to take a seat in the public eye. Media training, such as…

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The Crucial Elements of Great Video Production Sound

Video production in Chicago, and the world over, has seen a drastic increase in the need for excellent quality sound. No doubt due to the increasingly professional software, such as surround sound, becoming standard additions to our daily lives. Whether this is in our own home speaker systems, our vehicles,…

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Beyond Leia – A Post Production Conundrum

The Conundrum of Post Production Death Celebrity deaths in the 21st century, especially those that are unexpected, have led to creative and sometimes questionable solutions for the post production conundrum. In California, the right of publicity lasts 70 years after an actor’s death, therefore impacting how a studio can use…

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Media Production Shift in a Digital Age

Chicago Media Production Companies Stay Tuned In The field of media production in Chicago, and of course all across the world, has changed drastically over the past few decades. In fact, this field is constantly shifting and evolving due to new discoveries and technology. It can become quite difficult –…

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