The Michael Group

A Media Company

Video Production Chicago

Virtual Reality Video Production 101

Video Production in Chicago Meets Virtual Reality Virtual reality (VR) is taking over the gaming space, and spreading its influence to movies and television. In movies, VR creates a visceral experience that completely transforms your encounter with the production. What kind of additional experiences does a viewer have with VR?…

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Bye Bye Broadcaster

Map Modern Advertising with Media Training With unlimited internet access found in most households around Chicago (and America at large), the nature of home entertainment has begun to change, as has a brand’s capacity to engage with its audience via adverts and campaigns that have been strategically used while making…

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Is Digital Video the Future?

Marketing in the Modern World To put it bluntly: yes, it most certainly is. To stay relevant and to engage with the correct audiences, especially here in Chicago, it is becoming increasingly important for brands to have edgier, more focused, and more intriguing content. With less people watching television and…

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The History of Television

Video Production & Chicago In the middle of the 20th century, television numbers in the average household across America amounted to only a few thousand. Fifty years later, it’s unsurprising to find a household that has two, if not even three, television sets. Video production in the television industry has…

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Do You Need Media Training?

Media Training is a Vital Tool For any company or person who is constantly in the media, media training is very important. It means the difference between a successful interaction during an interview or a disastrous one. Media training helps you answer the questions being posed while aiding the listeners…

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The Final Countdown

Video Post-Production, The Finishing Touch Video post-production is the third and final stage of the entire production process. It is the “rounding off” of the final product, and can include tasks such as editing video footage, soundtrack creation, sound effects and music, inserting titles and graphics, colour correction, adding of…

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What’s The Genre With You?

How Video Production in Chicago is Setting the Scene Recently, Chicago has become the center of many different TV shows, that are being fully produced there, with the cast and crew spending up to 10 months in Chicago per season. Shows like Chicago Fire have spawned similar dramas which have…

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When Television and Radio Collide

TV Media Production Enhanced by Elements of Radio The Michael Group is a Chicago based media production company. We offer a variety of production services and although our focus is on television media production, we are aware that when television and radio collide, the element of radio adds incremental value…

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Corporate Knockout Tips

10 Tips for Corporate Video Production in Chicago Corporate video production is a useful marketing tool to build your company’s brand and to grow your business. It involves enticing clients and portraying a clear and powerful message about who you are and what you do. A corporate video is often…

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The 411 on OTT

OTT Increases Global Video Production OTT (short for “over the top”) has recently had an incredible impact on video production in Chicago and globally. Being fully aware of how the drive toward all things OTT has changed the face of video production, we at The Michael Group (a full-service media…

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The Michael Group