The Michael Group

A Media Company

Video Production Chicago

4K Video Editing Tips and Advice

4K video is fast becoming the new benchmark in the filming world. With the amazing quality and resolution that 4K offers, comes the added challenge of mastering the video editing process. Let’s have a look at some tips to get you on your way to editing 4K video like a…

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The Art Of Creating Successful Branding Videos

Video is often one of the easiest formats to create compelling brand engagement. This effective medium allows you to connect with your audience in a meaningful way, selling your product or services without feeling like a sales-pitch. We take a closer look at how branding videos work to your advantage….

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Video Post-Production – The Importance Of Music

Music is an integral part in the creation of a video or a story. It helps to tie in a message or idea without having to explicitly spell it out, while promoting a specific emotion within the audience. Film score is an important part of the video post-production process, serving…

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Video Production Services in A TV Series

With the announcement of a new DIY Network television show called “Philly Revival”, we take a behind the scenes look at what services go into the video production of a TV series. Each aspect of video production is vital in order to create the final product, communicating the message of…

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Tips And Tricks For Awesome Instagram Product Videos

Social media is here to stay and if you want to keep your business on the cutting edge, you need to master the fine art of having your product videos on as many social media platforms as possible. Not all social media platforms have video production capabilities, but Instagram is…

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Break In Your Marketing Video Production Plans

In our fast-paced world people today are busy and not getting any less busy. They cannot find the time to page through newspapers or magazines to obtain the information they seek. They want everything at their fingertips, literally. With digital technology now cheaper than ever before, video marketing provides value,…

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Transform Your YouTube Channel With Professional Video Production

Social Media, especially YouTube, has taken the world by storm and like it or not, it’s here to stay. Using YouTube to your advantage can have a huge positive spin off for your company but not done professionally can end up doing more harm than good. Let’s have a closer…

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Creating A Video For A Unique Audience

Videos are currently the best way of distributing information. Look around you, on social media pictures are being slowly replaced by videos. Workplace announcements, introductions, and briefings have begun to reap the benefits of videos over large printed documents. YouTube is seeing record numbers and even the advertisements we are…

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The All In One Video Production Company

The common misconception about video production companies is that they only offer post production services for large video productions, and this is simply not the case. Many companies offer both post and pre-production services for all kinds of video, be it a large-scale movie, a small Instagram promotion or a…

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Media Training Tips For Speaking In Front of A Camera

Speaking in front of a camera can be a daunting task for anyone and even if you aren’t a natural in front of the camera, media training can help you overcome any shortfalls you may have. If you struggle in front of the camera, here are some media training tips…

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The Michael Group