The Michael Group

A Media Company

Video Production Chicago

Media Training For Dealing With Negative Press

A time may come where your business could face some negative media attention, may it be after an interview or a recently released article. However, in this digital age these publications may have been written a long time ago but may resurface later and can be widely and very easily…

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Why A Video Production Company Must Know The Latest Trends

The age of technology has ushered in a new era for the video production process. So many changes have taken place with huge developments in 4K video production to being able to do drone video shooting. Keeping up with the latest video trends is important for any video production to…

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The Role Of A Set Designer

The video production process can be challenging one as it requires many people to work together to bring about a single vision. The production team consists of many role players including a director, filming crew and even post-production editors. One role that is often less prioritized and recognized is that…

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Keep Shoot Day Scheduling A Breeze With Directing Services

Shooting a film, whether it’s a big feature film or a short YouTube video, takes a lot of admin and scheduling abilities. At The Michael Group, we provide directing services to help ease the load. Our seasoned directors will ensure that your shoot day goes off without any problems. So…

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The Art Of Writing Conversational Scripts

Many people assume that writing a conversational script is simple task. In everyday life, conversations flow naturally as people engage in the age-old tradition of communication, and it is this flow and easy of communication that people want to see reflected on screen. But how do you write a conversation…

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The Importance Of Video Pre-Production On EVERY Shoot

Many people think that because they have a small video they want to film they can skip the process of pre-production. This is not true. No matter how small or big your production is, video pre-production is crucial. Failure to do careful and structured planning could have a domino effect…

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Different Types Of Corporate Videos

Video is all around us. From the TV, to our phones and laptops, to big billboards, video has become the new standard for advertising. Corporate videos are no longer considered a luxury reserved for select wealthy corporations. Corporate videos are now far more accessible. But what types of corporate videos…

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4K Video Editing Tips and Advice

4K video is fast becoming the new benchmark in the filming world. With the amazing quality and resolution that 4K offers, comes the added challenge of mastering the video editing process. Let’s have a look at some tips to get you on your way to editing 4K video like a…

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The Art Of Creating Successful Branding Videos

Video is often one of the easiest formats to create compelling brand engagement. This effective medium allows you to connect with your audience in a meaningful way, selling your product or services without feeling like a sales-pitch. We take a closer look at how branding videos work to your advantage….

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Video Post-Production – The Importance Of Music

Music is an integral part in the creation of a video or a story. It helps to tie in a message or idea without having to explicitly spell it out, while promoting a specific emotion within the audience. Film score is an important part of the video post-production process, serving…

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The Michael Group