The Michael Group

A Media Company

Video Production Chicago

Video Pre-Production Meetings – What To Expect?

You’ve got the film idea that is going to be the next great Sundance Film Festival nominee, or become a pop culture hit, and you’ve done all your video pre-production with a reputable multimedia company, but now what? Answer: pre-production meeting, or ‘pre-pro’, as we like to call it. Your…

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The Downlow On Documentary Production

Documentary production must be one of the most celebrated cinematic art forms seen in the world today, with the likes of Planet Earth and Blackfish leaving ripples in the lives of viewers long and a cult following the world over after the credits have rolled. That said, there is far…

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Video Content vs. Written Content

The age of technology is upon us, and video content is increasingly being preferred over and above written content. Video content allows your target group to sit up and take notice due to its visual and audio appeal, and it is important for you to understand why this is, and…

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Video Production: Techniques For Filming Interviews

Filming an interview is an incredibly intricate performance. There is a lot of set up and post production, but all of it hinges on the few minutes where you are filming. If this does not go exactly as planned, then all of the other work becomes a waste. So here…

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Make A Corporate Video Production People Want To Watch

Everyone has had to sit through a boring corporate video or two, many of them inducing the desire to nap rather than take in the information they are trying to convey. Corporate video production is a difficult task, because often the subject matter is not that inherently interesting or is…

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Video Post-Production: Avid Media Composer 8.9 Review

Video post-production can be a tedious process if you are working with an inefficient workspace. Avid Media has just realized their new Media Composer 8.9. It comes with all the right features and some new exciting ones added in. Avid Media has worked on Media Composer, to make it more…

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Virtual Reality Production – The Future of Film

It’s a beautiful clear blue day, you see the gentle breeze rock the trees while the sun shines brightly. A bird chirps softly behind you. Suddenly you hear a faint buzzing sound, and turn around looking to see if there are any bees? The sky slowly darkens as the planes…

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Is Linear Television Declining?

“Video killed the radio star,” sang the Buggles at the end of the 1970s. In today’s fast paced technological environment, the linear television production company is slowly dying. What is killing them? On a fundamental level, the flexibility of new viewing methods. Back in the eighties we had a good…

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Video Production for Web Marketing

“A picture is worth a thousand words,” my English teacher used to say. In today’s competitive, technology driven environment, it’s important to stay on top of your game, or else you’ll find your company outclassed, outpriced and outdated. Since the arrival of the internet, the global approach to marketing and…

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Film Directing Basics

Film directing is a crucial element in the movie-making industry. The way in which it is done drastically affects the outcome and success of the film. Not only are directors involved in the artistic conceptualizing of films, but they perform several important roles that contribute to the overall outcome of…

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The Michael Group