Ingredients for a Successful Corporate Video
Will Your Corporate Video Production Yield Results?
In a competitive society where businesses go neck-to-neck in competition with one another, corporate video production is the next big thing to get your company noticed. Enticing the public with your services through corporate video production gives potential clients a powerful and effective message about who you are and what you do.
What are the secret techniques that will make your video stand out from the rest?
Know Your Audience
A corporate video is a marketing tool and in order to get your message across to your potential clients, you need to know how to speak their language. Who exactly are you trying to reach with your video? By narrowing the focus of your message and defining your audience, you stand a far greater chance of having an impact.
Create an Emotional Connection
Although many people think that they base their decisions on logic, the emotional influence on decision-making runs far deeper in our sub-conscious than we realize. Many corporate videos include recitations of facts, factors and benefits – these are all important. But if you want the viewer to act on your message, you have to connect with them on an emotional level.
Show, Don’t Tell
Explaining your company or product will do the trick, but showing the viewers the benefits of your company or product will do the trick well. Using video allows you to convey a lot of information in an effective way by showing how your product or service can work for the client.
The customer is the priority
If your video is written from your client’s perspective, you are showing the client how you can solve their problems by providing thoughtful, innovative and powerful solutions. This makes the client feel important by placing the focus on them – ultimately gaining their trust.
Communicate Your Belief…
… and not just what you do. This is crucial in showing that your company has depth, a passion and transparency. It allows for the client to connect with your message on an emotional level and produces results.
Pick A Purpose
Whether your intention is to increase sales, improve brand awareness or discuss internal communications, the video should be to the point and capture the essence of your message.
The standard of the video will ultimately communicate the standard of the company and it is therefore vitally important that the corporate video looks and sounds like a top-class production. Anything short of that will come across as unprofessional and cheapen the brand.
Put A Face to A Name
This not only creates an element of transparency but it personalizes your video and suggests an element of trust through its honest communication. Having an approachable identity, such as a figurehead of the company or great casting, increases brand association.
Finally, Reflect The Brand
Brand integrity is vital and the video should capture not only the message, but also the values and mission of the company within the marketing realm. The brand should be visually represented in a positive manner, inviting the audience to become an active part of your company and bring them to action.