When it comes to increasing visibility, video is the gold standard tool. With 75% of the population watching short-form video content on their mobile devices every day, it’s easy to see why visual content is so vital to your business, no matter your goals, target audience, or niche market. While it’s easy to think of the convenience of handling everything yourself, much more expertise goes into the process.
Here are 7 reasons why your business will benefit from professional video production services.
While anyone can press the ‘record’ button, many other factors must be considered to create high-quality video. With professional video production services, you’ll gain access to a team of experienced specialists who will combine creative storytelling, audio, props, location, scripting, marketing, production, and more with your brand image and message to reach your target audience faster and more reliably. Professional production teams know what strategies work best in terms of types of video content and will be able to provide a comprehensive plan from pre-production to post-production.
It’s easy to spot a low-res, poor-quality video and as consumers, content like this immediately makes us suspicious. In short, you’ll lose viewers. When your video production is outsourced, the expertise includes access to specialized equipment like studio-grade cameras, microphones, and editing software that results in high-quality content. Professional touches can make all the difference when it comes to your business brand and its consistency, all of which aid in gaining customer trust.
Think of video production services like your favorite T.V. program. There’s promotional content that begins a few weeks before the season premiere. You’ll see commercials and social media ads that include teasers and cliffhangers to keep your interest piqued. Outsourcing video production services encompasses many different aspects and includes scripting, storyboarding, animation, musical scores, casting, editing, and polishing. Diversity in video production services creates a streamlined process for you and a professional outcome for your business.
McDonald’s is synonymous with the big red and yellow letter ‘M’. Coca-Cola is known for its bright red and white label and scripted font. The reason is because of their carefully curated brand-image. Maybe you’re an established business with a recognizable and beloved brand image. Customers know exactly what to expect and how to find you across all digital channels. And then again, maybe you’re undergoing a re-brand or just getting started. Either way, outsourcing your video production can help elevate your brand image and create a plan to keep it that way.
Sometimes situations can unknowingly be too close to home. With an outside team, new ideas and approaches can unlock new and exciting aspects of marketing and video production. The creativity of a dedicated team will also help boost brand awareness and tailor your content to capture the largest audience. And then there’s the fact that the world is spinning on the axis of fast-moving trends and clipped video content. It’s impossible to stay up to date on everything, but a trusted video production company can do exactly that for your business. Outsourced fresh perspectives can easily help your business stay on top of the latest trends, saving you the extra hassle while serving as the bridge across multiple generations and demographics.
Between customer acquisition and retention, cash flow management, regulation compliance, integrating technology, hiring new talent, and managing existing employees—we don’t need to go on explaining how busy you already are as a business owner. Video production services cut out the additional working hours you’ll spend in pre-recording tasks, recording, and editing, taking one more task off not only your plate but your employee’s plate, too.
Did you know there are more than 20 types of video content? If you didn’t, you’re not alone. Video content includes everything from short-form explainers and product demo videos on social media to full-fledged movies. The type of video content depends on the goals you have for your business, the targeted audience, and the size and scope. As your business grows, naturally these needs will change. Outsourcing video production services no matter what type of content you’re aiming for means you’ll always have access to flexible content that can grow with you.
At its core, high-quality video production is about bridging the gap between your business and an audience. Using authentic and creative storytelling, video production services offer a blend of entertaining engagement and marketing techniques to scale professional content for television, corporate training production services, or digital channel campaigns.
Planning begins with an idea. In pre-production, the idea becomes a concept and from the concept comes highly detailed research on everything from market trends to filming location. Talent crews are booked and scheduled, production timelines and budgets are generated, and every aspect of the logistics is handled with professional attention to detail.
Whether a video is a studio or on-location production, has a large or small crew, or requires specialty props, every detail is carefully curated to provide a professional end result. During production, an outsourced team will handle lighting, set and sound design, location, hair and makeup, and everything in between.
Experienced video editors handle the post-production tasks of streamlining video and audio into professionally polished final studio cuts. At this stage, specialized software including Final Cut Pro, Colors DVD Studio Pro, Compressor, and Adobe Creative Suite is incorporated to put the finalizing touches on video production services. This is also when audio is matched, music is added and scored, scene titling and special effects are incorporated to take videos from raw footage to smooth, masterful content.
When it comes to streamlining your business operations, professional video production services can help take all your efforts to the next level. The Michael Group Productions is a female-owned company with a dedicated, award-winning team. We specialize in bringing your vision to life with corporate video production, television video production, video editing, motion graphic design, and media training.
Start elevating your brand today with The Michael Group – call us at 312-498-4440 or contact us online.
